What is IntuList?

IntuList is a cloud-based platform built to manage and control the flow of lead data at scale. It allows you to ingest, store, process, and distribute your data across multiple buyers, partners, and systems from a single interface.

Whether you're buying, selling, or managing leads internally, IntuList gives you full control over how your data moves. Build real-time or batch workflows, enforce caps and routing logic, and monitor performance as it happens.

With a flexible API framework and powerful automation tools, you can connect to virtually any external platform and design data flows that match your exact business rules.


Built-in Data Processing & Protection

IntuList includes a full suite of tools to clean, enhance, and protect your data before it reaches your buyers. Improve quality, reduce risk, and increase acceptance rates automatically.

  • Data Validation*. Validate emails and phone numbers on ingestion to ensure accuracy and deliverability. Essential for emailers, call centers, and performance-focused buyers.
  • GEO Completion. Automatically append city, state, zip, and country using IP-based lookup.
  • Data Append. Fill in missing fields using historical data already stored in your account.
  • Gender Append. Append gender based on first name to enhance targeting and segmentation.
  • Suppression. Suppress leads against global or client-specific suppression lists to prevent duplicates and compliance issues.
  • Litigator Phone Scrub. Block leads associated with known TCPA litigators, complainers, and anti-telemarketing groups.
  • Bad Words Scrub. Filter out leads containing profanity or low-quality entries in name fields.
  • IP Address Validation. Ensure incoming IP addresses are properly formatted and valid (IPv4 and IPv6).
* Basic email and phone validation is available at no cost. Premium validation options are available and billed separately based on usage.

Routing, Delivery, and Control

IntuList is more than storage - it is a real-time routing engine. Send leads to any endpoint via API, control how they are distributed, and ensure every buyer receives data based on your rules.

Set caps, prioritize buyers, enforce acceptance logic, and route leads dynamically based on performance or availability. Whether you're distributing instantly or working from stored data, IntuList gives you complete control over delivery.


How does IntuList's pricing work?

IntuList uses a flexible, usage-based pricing model designed to scale with your business. For a detailed breakdown of how pricing works, please read our full guide here.